Mike Mueller was an early investor in Twitter, a survivor of “the great nineties tech bubble”, and an expert in social media marketing for real estate agents. like me! In a previous podcast, he discussed how WordPress was an easy, flexible and scalable platform for realtors and small businesses to maintain a consistent blog. In this podcast, he delves further into social media and podcasting tools for online marketing.
Every Tuesday, Mike co-produces a podcast show on Blog Talk Radio called “Social Media Edge.” What makes this show interesting is that it’s live, so “if somebody hiccups or does something wrong, it’s live, it just happened,” he explains. Anyone can get an account at Blog Talk Radio. “They give you a free 30 minute show, and you can do an intro, you could do an outro, you can do all of that kind of stuff. It automatically goes over to iTunes,” he explains. Of course, it’s live so you hope for the best.
“A lot of podcasts go over to iTunes, so the delivery method is phenomenal because I could just bring up all the things I subscribed to and listen to anything,” Mike says. He enjoys listening to podcasts while he bikes, while Greg puts a podcast on while walking his dog every morning.
Not only are you reaching a whole new audience with podcasting – these active types who prefer to get their wealth of information audibly, rather than textually, but it’s also great for SEO purposes. “It will increase time on site,” Mike explains. “If somebody lands on your page and they click on the podcast and they start playing it, they’re going to be there a whole lot more than the 4.2 seconds that’s the average for people landing on your site.”
This is important because Google tracks metrics like “time spent on site” and awards better ranking to sites that have a high click-through rate and longer time-spent-on-site metrics.
Most experts agree: once content has been created, social media is the next logical step for the promotion of that content. Mike uses a Facebook Business Page, Twitter, email newsletters, and LinkedIn – as well as a personal Facebook profile and Instagram (which tend to be more personal content compared to the other sites).
Tune-in to hear more, including:
- Why Mike thinks marketing automation is “a horrible thing”
- The right way to approach “Twitter Lists” — and a tool that makes it easier to manage
- The best way to drive traffic to your business page using targeted Facebook Ad campaigns
- How to create effective “squeeze pages” to convert visitors into clients