Michael Hoskins is Vice President of Hubbuch & Company, one of Louisville’s best architecture and interior design firms since 1933. Hoskins is one of 14 designers on staff who has been with the company since 1987, working on everything from homes and private yachts to planes and trains.
Their clients generally range from people who need architectural plans for new builds, to people who just need their interiors dressed up, to residential homeowners looking to remodel. Hubbuch & Co is probably most known for their full-service work with custom builders from the ground up through completion, though.
The first thing Hoskins will tell you about his line of work is that the two aspects of building – architecture and interior design – are not mutually exclusive. The two intermingle continually on almost every project. So really, if you’re considering seeking design help, call him – and call him early!
“Interior design works best if you create a team,” Hoskins explains. “That team involves the client, the designer, the builder and all the aspects of the building process. It’s best if the designer is brought in as early as possible so that concrete, good decisions can be made.” Typically, a client’s taste in art or design influences the very construction plan, says Hoskins.
“I always tell clients it’s their home, not my home,” Hoskins says. “I’m there to help take them down the road of good taste.” Many of his clients are unsure of themselves – they don’t think they have any taste, they don’t know what to do, and they don’t know how to approach the process – so Hoskins helps them figure out what their notion of taste is and succeed in achieving that vision. Having a professional like Hoskins on hand is helpful in translating these design goals to third parties like builders and other architects.
To hash out a plan, initial conversations take place in the client’s home – or, in seldom cases, at the company’s showroom. When it’s time to wrap up a build, clients can feasibly pick out everything down to “the last dish sitting on a shelf” or “the arrangement of books in the bookcases.” They could also work on a more minor aspect in the design process if you prefer. The group has also worked on Homearama projects to dress up homes that have already sold.
In broader terms, the role of an architecture / interior design firm is not to dictate style, so much as to introduce clients to a range of possibilities. Although, if he wanted to dictate taste, we’d be all ears – since he does have a BS in design, a BA in English, Minors in humanities and fine arts, decades of world travel under his belt, and 45 years in the business. He’s so good, in fact, that he worked solely off referrals for the first six months in business. “I have no photograph portfolio, except what’s been in magazines,” he says.