Mike Mueller is a national expert in blogging, WordPress and social media. While I specialize in Louisville real estate, I still had the recent opportunity to grill him about how professionals can use these popular mediums to differentiate themselves and drum up more business.
“In marketing… you do have to be enthusiastic about what you’re writing about,” according to Mueller. “It’s not just writing the words, blogging, it’s doing podcasts like this. It’s shooting video. It’s anything that you’re putting out, you’ve got to be enthusiastic about it.” As in other industries, in real estate, you want to write to your “perfect client” – catering to what that person is, what they’re interested in and what they need to know.
Blogging is not just about reaching out to prospects virtually through Search Engine Optimization, Mueller says, but also about developing yourself professionally. “It clarifies your mind because you’re going to formulate that into a blog post,” he explains. “So the next time you’re face-to-face with a seller and you’re going to explain this exact same thing, all of a sudden, you’re basically reading in your mind your blog post.”
He continues: “Another good reason is you’re now a library. If you just blog once a week about different topics, you’re going to have a fabulous library that you can reference back. If you’re dealing with buyers or sellers or what have you, you could say, ‘Hey! You know what? Great question. Here’s the answer, but I also wrote about this in-depth, over here.’ You can always point them to that. That’s phenomenal.”
While there are many blog platforms out there, Mueller recommends WordPress due to its sheer size. “I think WordPress powers over 25% of the internet,” he says. They’re doing a great job appealing to small business people who lack internal teams of coders. Real estate agents who want help getting a site up and running often come to Mike for assistance at areweconnected.com.
Listen to the full podcast to hear how Mike survived the great nineties tech bubble, what made him decide to specialize in real estate WordPress site development, and how he “helped found Twitter.”